March 5, 1997
Written by request for
the Office of Senator Gloria Macapagal
Arroyo by Don A. Herrington, CEO Online
Workers, Inc. NGO
Telework [known as outsourcing now] and
the Emergence of the Internet from the
Philippine Perspective
I. TELEWORK
A. What is Telework and how does it
relate to the Internet?
Telework is the biggest change to
working practices to since the industrial revolution.
It is a relatively new way of doing work
by computer, telephone, fax, e-mail and
other electronic data transfer
equipment. It is the act of performing
work at a site remote from the employee.
The Internet is allowing this new
“distance,” employment to flourish.
Labor and commercial rental costs,
pollution concerns, traffic
considerations, employee health and
workers compensation and concern about
family and culture are some of the major
forces driving telework. Telework may be
the only solution to these serious and
growing challenges.
The Internet, the world’s the newest and
most powerful communication system, is
changing the way the world communicates.
This economical and almost instant
communications system allows anyone who
has a telephone and a computer to
connect with universities, libraries,
governments, businesses, and private
individuals anywhere in the world, fast
and cheap. It is what makes telework now
feasible. For the Philippines, an
English speaking country with an
educated population and serious
unemployment, it is a blessing that can
bring employment and foreign exchange to
the doorsteps of millions of Filipinos.
[TOP]
B. The Future of Telework and the
Internet in the Philippines
The Internet is big and growing. In the
United States there are an estimated 50
million users and in the rest of the
world approximately 10 million. New
users are being added every day to the
system at an estimated rate of one
million per month. It is in every
country of the world. Billions are being
spent to improve and expand the Internet
and the infrastructure that supports it.
Teledesic and Iridium two major
satellite communications efforts have
just entered the field. Iridium already
has five of its 51 satellites up and
they will be operational in 1997. These
two companies have combined budget is
more than 20 billion dollars. Their
satellites will bring the Internet at
super speeds to the major metropolitan
areas. And the access will also be
available from the smallest, remotest
nipa house in the Philippines, even
without a telephone. Internet II is
another major private development
project presently under construction
that will speed and spread the service.
[TOP]
C. The Ability of the Philippines to
Compete
Telework is in its infancy. No nation
has yet become positioned as “the”
nation of teleworkers. It is possible,
if not likely, that one of the
economically developing English speaking
countries like the Philippines, who can
compete comfortably in the international
markets, will become central sources for
teleworkers. This paper addresses the
opportunities and problems in achieving
a world teleworking presence on the
Internet for the Philippines.
The Irish Telework Plan under the
section titled “Global Competition”
cites as competition “Asian and Pacific
Rim countries whose (sic) labor costs
are a fraction of the Irish costs;
however, they tend to be short on
European language skills and their
telecoms infrastructures range from
excellent to erratic. The transfer of
British Airways reservations call center
to Delhi sounded a warning bell to many
European call centers.” With the
Philippines English language skills
educational level and low labor rates,
that same bell sounds loud for big
opportunities for the Philippines.
Is often said that the Internet will
level playing field for businesses. That
the smallest company can now compete in
the same level as the large companies.
This applies as well to nations.
Telework is the means by Filipinos can
compete in the international labor
market as they have done so successfully
in the past, but now without leaving
their country, friends, family and
culture.
There are other major players in the
international telecommuting arena. One
is India, long active in software
development and a partner with
Microsoft. They too have a lower
employee cost of living and telework
prices will have to be competitive with
the India’s. Pakistan a nation with
known telecommuting accomplishment and
high ambitions. With new translation
software, China could be a competitive
soon.
The oldest and perhaps most insightful
Internet Joke is about two dogs talking.
One says to the other “On the Internet,
they don’t know we are dogs.” But on the
Internet, people do know if you are
educated and if you are comfortable with
the English language, and they can tell
if you do produce. That is the bottom
line of Filipino competitiveness
[TOP]
D. What Kinds of Telework are there?
Telework is one of the many subdivisions
of telecommuting. Some employees perform
part of their jobs by telework and
others perform all of their work from a
site remote from their supervisors. Most
often these later employees are
independent contractors, freelancers and
go from one job and one employer to
another. They may never see their
employer at all. But they may
communicate with that employer by
computer ten or twenty time or more in
one day.
One can argue that teleworkers are not
employees at all, but in the truest
sense private contractors. They usually
receive no benefits or tenure. They are
usually professional employees hired
only for the duration of a contract.
Successful teleworkers, unlike permanent
employees, are constantly searching for
the next job(s) and always involved in
the self promotion required to get the
next job.
[TOP]
E. Work or Service Business
It is hard to distinguish a teleworker
from a service business. Consider a
graphic artist offering services by
telework. This can be a company or
individual. It can be one person alone
or with many associates, employees or
partners. The graphic artist can be
considered as an employee or a
shopkeeper, depending on the relation
established with the employer. Since
there is little of an employment
relationship, no benefits, no long term
agreement, no tenure, telework is more
easily defined as a service business
than employment.
[TOP]
II. WHO IS PROMOTING
TELECOMMUTING
A. Employers
Telecommuting is usually instigated by a
company who sees the advantages it can
provide them. Certainly this is brought
to the attention of the company by
employees who convince the company that
they, the employee, and do the work at
home rather than come into the office.
At the present time, very few if any
companies are going out and looking for
telecommuters. Those telecommuters they
do have, usually come from inside the
companies.
A recent quote from the Internet
Newsgroup, European Telework shows that
major companies do not necessarily
advertise there telecommuting efforts.
“I have been responsible for the
implementation of telework in IBM France
and I can tell you that we never felt
useful to create a web (page) telling
what we were doing and how. It has just
become business as usual once the
internal issues were solved. We did
share with our customers who were
interested. Keep in mind that unless it
is your business, a company will not
spend time and energy writing web pages
on what they do internally.”
Nicole Turbé-Suetens
DISTANCE EXPERT
BP 10 60680 Grand-Fresnoy (France)
4/5/97, European Telework Mailing List,
etw-forum@iac.net
It is obvious from this posting that
giant companies like IBM are quietly
taking steps to implement telecommuting
without broadcasting their efforts. If
we want to know exactly who else is
involved and to want extent, it will
some very creative research. Information
such as this, it seems, will not be
publicized unless the companies decide
it is in their interest.
[TOP]
B. Telecommunications Companies
Telephone companies overseas are
promoting telecommuting since, for
obvious reasons they have a stake in
selling more phone service. Los Angeles
has one of the largest telework programs
in the United States sponsored by the
local telephone companies.
[TOP]
C. Government
Anti pollution agencies are active in
telecommuting promoting telework. The US
Government has formally stated it
embraces telework as a way to improve
air quality. The San Diego Air Pollution
Control District is just one of the many
very active state agencies, in the US.
US Government agencies concerned with
child care for working mothers,
employment discrimination, and life
quality have either formally or
informally endorsed telework.
[TOP]
D. Telecommuting Consultants
There are several telework consultants
advertising on the Internet. They can be
accessed with any search engine such as
http://www.yahoo.com. These companies
focus their efforts on helping companies
establish telecommuting programs for
their existing work. They do not seem to
be geared to or interested in starting a
program such as international
telecommuting.
[TOP]
E. Employees
Employees are promoters when they ask
their supervisors if they can do work at
home. It the more economically developed
countries the large majority of
employees spend most of their time at
work on the computer and also have
computers at home and can access the
office or the world by Internet with
them.
There are people with computers and
Internet Connections at home who stumble
into employment. They start using the
Internet for entertainment, cheap
communications, out of curiosity or for
other non employment reasons and
discover work opportunities they find
attractive.
[TOP]
III. THE LURE OF
TELECOMMUTING FOR EMPLOYEES
A. Independence
Most people prefer to work under light
supervision if they are competent in
their field. They like to be their own
boss and make their own decisions.
Telecommuting gives them an opportunity
to do so while still meeting the needs
of the employer they contract with.
Telework allows employees more freedom
to set their own work hours. It gives
them the opportunity to take care of
their family and work at the same time.
Studies are available that show most
employees are happier and productive
when they work at home.
Often there is some reluctance from
first line Supervisors who feel they are
losing control of their employees. Those
in favor of telecommuting argue that the
control is still there if you can
measure the product and productivity of
the employee. Second level supervisors
and managers at all levels are
overwhelmingly supportive of
telecommuting.
[TOP]
B. Mobility
Telework opens jobs qualified
individuals in remote cities and even
other foreign countries that would were
not accessible. A teleworker can jump
from job to job, miles apart without
leaving his/her home. In the morning the
work can be in Australia and afternoon
in the United States, all without
leaving home.
[TOP]
C. Commuting/Avoiding Traffic Congestion
This is possibly the most universally
attractive component of telecommuting.
Long, hard, commutes are not required of
the teleworker. Many employees spend an
hour or more a day fighting traffic to
get to their jobs. Unless you are living
under a rock in the countryside, nobody
has to tell you about the debilitating
effects of the ever increasing traffic.
By the time employees arrive at the work
site, they are often worn out, ready not
to work, but for a break. The stress of
the daily commute also adds to company
health insurance costs, employee
downtime and reduced productivity.
Parking is expensive and often hard to
find. Automobile accidents are frequent,
costly and disabling. Insurance costs
for vehicles are in an upward spiral in
most countries. So is automotive
maintenance and repair. Of course, the
purchase of a car is a major recurring
expense too. There is little need for an
employee to spend money for gas and oil
when teleworking. Public transportation,
busses and jeeps are so crowded they are
undesirable. Pollution is so bad that
many will suffer lung problems from
riding the jeeps. Electricity cost for
running a computer is negligible and it
is clean.
[TOP]
D. Home and Family
Since Filipinos are family oriented, and
want to stay at home where their family
and friends are, there is no problem in
motivating a Filipino to pursue telework.
This is especially true of those who
have sacrificed to work overseas to
support their families while suffering
homesickness and often unbearably cold
weather. The though of an overseas job
for Filipinos and staying home at the
same time is so attractive to most
Filipinos, it is almost unbelievable.
[TOP]
IV. THE LURE OF
TELECOMMUTING FOR EMPLOYERS
A. Lower Rent Cost
Commercial rental space continues to get
more expensive each day. When companies
want to start up or expand, real estate
is one of the first considerations. With
most or all employees telecommuting,
real estate expenses, a major expense
for most companies, can be reduced or
kept at a minimum.
[TOP]
B. Lower Benefits Costs
Since it is possible and even usual,
most contract workers are employed as
independent contractors, responsible for
establishing their own benefits plant.
They can subscribe to group health and
life insurance plans and construct their
own retirement plan. This takes a
tremendous load off of the employer.
Employee relocation allowances born
presently by the employer are eliminated
in telework. Office parties and other
non-work activity no longer have to be
an expense borne even partially by the
employer. There are no workers
compensation claims associated with
contract teleworkers.
[TOP]
C. Administrative Expenses and Employee
Relations
Expensive record keeping required by all
too numerous government agencies is
greatly reduced, telecommuting. Not only
does and employer not have to pay for
benefits, but do they have to pay the
cost to administer them. The personnel
and other support services offices can
be reduced in size and scope.
[TOP]
D. Discrimination and Sexual Harassment
Illegal employment discrimination
becomes less of an employer’s concern.
The chance of discrimination because of
race, color, creed, sex, age, physical
disability or national origin is
certainly minimized when no on can
determine those non merit factors when
dealing with an employee. Of course,
sexual harassment will diminish with
employees working remotely from other
employees and supervisors.
Employers will benefit substantially
from the independent contractor status
of their workforce in reductions if
force. Independent contractors will not
be entitled to unemployment insurance
and contracts can be terminated at the
will of the employer, without the
necessity to provide the contractor a
reason. This is of great appeal to the
employer. As a former professional
personnel manager, I know that most
employers in the U.S. are afraid to
terminate an employee. They know of the
possible lawsuits and grievances that
will more than likely result, even in
cases where there is little doubt that
the employee should be terminated.
Although telework looks like safe haven
if not a paradise for the employer, it
provides many incentives to the employee
too. And the haven may not be bullet
proof. The Labor Party of Great Britain
website indicates possible legislation
to protect the teleworker. The website
is
http://www.labour.org.uk says:
With the increase in teleworking and
out-of-the-office
communication, a new code of employment
practice for
teleworkers will need to be developed.
[TOP]
C. Increased Employee Productivity
Numerous studies prove that employees
produce more when working at home. It is
important that the employers structure
the work so it can be measured and only
pay for what they get. Self motivated
employees succeed. Others will fail.
[TOP]
V. TELEWORK IN THE
PHILIPPINES SETTING
A. Reducing Unemployment
The chronic employment of the masses is
and has been the most consuming problem
of the Philippines for years. The
Country has been sending labor out to
foreign countries for decades, often
losing its most valuable citizens to
other nations. Now the opportunity
exist, through the auspices of the
Internet to keep these valuable
resources at home, and only export a
part of their labor.
[TOP]
B. Increased Tax Collection
The Philippine Government can set up a
system of deposits for teleworkers.
Foreign companies don’t like
international bank transfers. They would
prefer to pay into a US Bank account.
The Philippine Government can make those
available and impose necessary
withholding taxes. The Government too,
will benefit directly from telecommuting
from better tax collection and more
income.
[TOP]
B. English, the Lingua Franca of the
Internet and the Filipino’s Edge
Since the Filipino usually speaks
English, the language of the Internet
and international business, he/she is
uniquely situated to take advantage of
telework opportunities. There are many
educated English speaking, industrious
potential employees who are either under
employed or unemployed. Strong emphasis
should be placed on English skills,
because without them Filipinos are
doomed to failure in the international
market.
[TOP]
B. OCW Abuses
Another issue that has been a concern of
the Government and the people of the
Philippines is abuse of overseas
contract workers. The problem would
virtually cease should a telework
program be successful.
[TOP]
C. Vehicular Traffic, Accidents,
Pollution and Oil Consumption
The Philippines has one of the most
congested traffic situations in Asia. As
it copes with the even more rapid
development it needs to become another
“Asian Tiger”, it will get worse, not
better. Telework can help less not only
the pollution but dependence on the
mostly imported oil that causes it.
Should telework be fully implemented if
could reduce the need for more expensive
highways and fly-over. The money from
not having to construct one fly-over
because of traffic reduction due to
teleworking employees, would pay for a
lot of computers and Internet access
too.
[TOP]
VI.
Marketing the Filipino as a Teleworker
A. Availability of Jobs
A recent post on an European Telework
group said:
Telecottages will have to drive a wedge
into the employment market.
Most employers are not searching for
employees to telework. Teleworkers are
not presently in great demand. Telework
is the work of the future, however, and
those who position themselves now, will
be the ones to benefit from this new
employment opportunity.
Should a program be implemented it is
incumbent on the Filipino worker and the
Philippine Government to drive that
wedge. Presently in the United States
there are 11 million teleworkers and by
the year 2000 it is estimated there will
be 55 million. Even it this estimate is
far off, the future opportunities are
enormous.
Of course, since telework is performed
by only 11 million people in the US out
of about 80 million employees,
telecommuting is not the first thing to
come to and employers mind. Employers
have to be sold on telecommuting still.
Strategies can and must be developed to
do this. The product, telecommuting, has
so many fine sales points that this will
not be hard to do. But it must be done
and applied in an organized fashion by a
central source and applied at all level
of the employment search process.
[TOP]
VII. How to get Jobs for Filipinos as TelEworkers
A. Resume Posting
There are 11,000 job sites on the
Internet. Most of these jobs allow the
posting of resumes. With the magic of
Internet mail programs one can a resume
in these 11,000 sites in seconds. But,
it is not enough to post resumes. Since
most employers are not actively seeking
teleworkers, more a more agressive job
search is needed. It is, however,
important to use these sites. When a
Filipino posts a resume, it says to the
world, “Look at the Philippines. They
have an employment presence on the Net.
The are competing for jobs
internationally. We want employers to
think “Philippines” when thinking of
teleworking employees. As telework is a
just emerging as an employment option,
Filipinos must be visible from the start
to position themselves as net ready and
available for telecommuting jobs.
Posting resumes is just one of the many
ways to position the Philippines in the
mind of international employees as a
source of teleworkers. Unfortunately
most will have no success from a posted
application. A majority of jobs are
filled by word of mouth not by posting
resumes. There are several more
important ways Filipinos can involve
themselves in word of mouth efforts
internationally.
[TOP]
B. Pinoys on the Web
Fortunately, because of the pioneering
work of many early Filipino netizens,
there is an existing database that
contains hundreds of Filipinos working
overseas as well as here in the
Philippines. This database is called
Pinoys on the Web, and contains data
including the e-mail address of hundreds
of Filipinos who have Net access. This
is a fast growing list with new listings
added daily. A marketing strategy needs
to be developed to encourage those on
the list to promote the Filipino as a
teleworking employee to overseas
employers. This can be a fertile source
of employment opportunities for local
Filipinos through their kababayan’s
working in other countries.
[TOP]
C.Networking through Mailing Lists and
Newsgroups (Accessing the hidden job
market)
Internet Mailing lists provide
networking opportunities. It is another
way to access the hidden job market.
Close long term friends can be made fast
because when you discover someone on a
mailing list of special interest to you.
You and they already have at least one
substantial interest in common by virtue
of belonging to the same list. More
often that not, there you find that you
hold other interests in common.
These lists are not unlike private
clubs, and some are, in fact, closed to
the general public, reserved for members
of a certain profession. Or, membership
may be cut off after a certain number
join.
A quote from The Natural Life Cycle of
Mailing Lists says that in the initial
stage of a list “People introduce
themselves, and gush a lot about how
wonderful it is to find kindred souls.”
People are happy to find people with
like interest and quickly bring them
into their circle of close friends. This
happens even though they have never met
in person, and may they may be living
thousands of miles apart, as they are
only seconds away by e-mail. The degree
of empathy, understanding and closeness
that can develop on these mailing lists
and in off list exchanges is astounding.
Emotions on mailing lists can run as
high as in close families. Marriages
have been made and small wars have been
fought. Participation on these lists can
make a job seeker known to key people
all over the world in a very short
period of time. The “good old boys”
network has been replaced by these
mailing list. The only ones who are
excluded now are those who do not have
access the Lists or those who do, but
chose not to participate in the list.
Establishing rapport with others on
these lists that are in a position to
help access employment opportunities is
essential to success for teleworkers.
Mailing list is an excellent place to
show and sell a teleworkers skills.
Since there are 25,000 of these lists
concerned with every imaginable
interest; there is something for
everyone.
Many lists are devoted to occupations.
They can be invaluable as employment
opportunities. For example, I belong to
a mailing list of biofeedback
professionals, mostly psychologists,
nurses, and sports medicine
practitioners and a few lurkers.
(Lurkers are those who “listen in” but
don’t openly participate in
discussions.) I post frequently on the
mailing list, asking for information,
sharing what I have, and I am careful to
thank those who provide information to
me. From this list, members have sent to
me free biofeedback equipment worth
hundreds, maybe even thousands of
dollars. But more importantly, they have
provided me with an extensive education
in biofeedback and contacts all over the
world. I exchange greeting cards with
many of the list members and I consider
some as close friends, though we have
never met. While I am not seeking a job
as a biofeedback professional, I know
that I would be offered one if I sought
it. Sitting here in the Philippines and
entering the list as a comparative
novice, I have established myself as a
player in the area of biofeedback. And
any one could have done the same thing
in any occupational area where they have
interest and just a little skill.
True, biofeedback does not lend itself
to telecommuting any more than
carpentry. I only use this as an
example. Had I been interested in
desktop publishing, computer
programming, graphic art, journalism,
sales or any another type of work that
could be performed by telecommuting, I
feel quite sure I would already have had
job offers by now, in those fields.
Just recently, I saw a posting on a list
called International Trade. A U.S.
company introduced itself as one who
helps students get in to U.S.
universities. After some discussion with
one of the owners of the company, I was
offered a “partnership.” This company is
providing me with business cards and
stationary, a web page with maintenance
by their web page designer, providing
mailing materials and other marketing
support and guidance to me in marketing
their services in the Philippines. I was
not looking for a job. I only have a
friend who’s daughter is having problems
getting into a university in the US she
wants to attend. My commission is
substantial as are the prices of their
services. I hope to quickly turn the job
over to someone else here, who will have
more interest in it than I do. And this
job came about not as a result of a
resume posting, but because of
conversations with another list member.
It is important for Filipino teleworkers
to become involved in these
lists/newsgroups. Besides being
educational and fun, they are the
employment network of the Internet.
Aggressive teleworkers will use these
lists wisely to succeed in their
employment search. Finally, the hidden
job market is open up to all with
Internet access. Others are denied.
It is important that Filipinos seeking
telework join and participate.
The Newsgroup, alt.soc.filippino is also
another way of enlisting support from
Filipinos overseas to assist in telework
search efforts. Everything said about
Mailing Lists applies equally to
Newsgroups. There are 25,000 of them.
[TOP]
D. Signatures
Every time someone writes an e-mail
message they have the opportunity to
include a signature block. The signature
block can include a message that sells
your teleworking services. This is a
common practice and should be used at
every opportunity by every teleworker.
[TOP]
E. Spam
“Spam” is intrusive advertising and is a
very controversial way selling. People
hate spam but it works. It consists of
“off topic” advertisements to a mailing
list or news group or sending
unsolicited advertisements. It is easy
to get millions of exposures for very
little money, and advertisers dream. But
you incur the wrath of those who are not
interested in getting your
advertisements right in the middle of
their conversations about something
else. Spam is rude. If spam is used, it
must be carefully thought out, and use
very sparingly so as to disrupt as few
as possible. Spam cannot be allowed to
injure the reputation of the Filipino
teleworker. A firm policy on spam must
be made and enforced.
[TOP]
F. Temporary Employment Agencies
A rather aggressive strategy for
marketing Filipino telecommuters is to
contract with a large established
international employment agency like
Kelly Services, to take on this task.
Kelly or others might be interested,
after seeing a list of Filipinos
available and their qualifications, in
marketing their telework services. If
international agencies are not
interested to the extent they will not
even do a pilot program, it will be
incumbent on the Philippine Government
to initiate the marketing program. But,
a strong presentation to a major
temporary employment company might
relieve the Government of much of this
task, and kick start the project.
[TOP]
G. Job Search Procedures
When a telecommuting candidate is
selected there needs to be a procedure
for him/her to follow to advertise
him/herself. The occupation having
determined, postings to certain Internet
areas will be basically the same for
every candidate in an occupational
group. Some planning and pilot work
needs to be done to determine the best
places to post for each occupation.
[TOP]
H. Special Tactics
One interesting special tactic for
finding telecommuting jobs posted on the
European Telecommuting Marketing List
was:
Ben Fairweather wrote
>>>My thought is that newspapers like to
run advertising specials from
time-to-time. If a newspaper can be
persuaded to run such a special for
teleworking opportunities, then they
will also have an incentive to
contact potential employers of
teleworkers to solicit ads. European
Telework Week looks like a decent 'hook'
on which to hang such an advertising feature <<<
Also, the following post from a seasoned
teleworker graphically illustrates the
need for a teleworker or teleworker’s
agent to aggressively pursue work.
From Kari Burns, European Telework
List says:
Show companies how much they can save by
contracting
out. Even in America only a handful of
employers, allow a
few employees telework, the number is
increasing but
the opportunities are few and far
between. They primarily exist
for employees that have already been
with companies for a long
time.
Contracting out can be so much better
any way. You can charge a
much higher hourly rate and the employer
is still saving.
Contract and subcontract with small
companies other
and other teleworkers. Support cottage
industry. You are saving
on overhead and your clients ultimately
benefit.
Put together impressive looking
portfolios, make your talents
work for you and sell yourself.
Initially, I spent years waiting for the
government agency I
worked for to give me teleworking
options. They promised them
for 7 years but they never came through.
I tried desperately to
find other companies that would hire me
as a teleworker with no
luck. I was quite amazed at how easy it
was getting contracts
and business once I finally hung out my
cybershingle.
I guess I should clarify "easy". I
probably spend 60 hours a
week tracking leads and 40 hours a week
working for which I
probably bill for 10-20 of them to
clients (with luck). My
billed hours I bill $50.00 but as you
can see by the above I
really do give more time than I bill
for.
We spent years looking for better job
opportunities,sending out hundreds of resumes/cv,
applications etc every week. Relatively speaking, finding contracts
was much easier than inding jobs.
[TOP]
I. Search Programs
In addition to the 11,000 job sites on
the Internet, there are two interesting
search programs that can help find jobs.
Reference.Com and the Vigilant
Information Filter both allow one to
search news groups for keywords. By
using “telecommuting” +
“desktop-publishing” you can search for
jobs in desktop publishing that might
not otherwise be posted. Creative
utilization of these programs will bring
results in the form of job postings from
newsgroups.
J. Marketing Agents
A group of people can be trained in the
most sophisticated of the Internet
research skill. They can act as agents
for those who don’t have the time or
expertise to search for jobs themselves.
Since job search for teleworkers is
continuous, because their jobs tend to
be temporary, this option deserves
strong consideration.
[TOP]
VIII. The Value of a Filipino in the Telework Market
A. Wage Rates
To compete successfully in the
international job market, Filipinos must
be price competitive. One of the most
important incentives for employers to
contract out by telework is getting
employees at bargain rates. Because of
the lower cost of living here in the
Philippines it is possible for a
teleworker here to offer lower rates
than those from countries where the cost
of living is much higher. Certainly the
Filipino worker should exploit this
obvious advantage by offering services
at a lower rate, at least in the
development stages of the telework
relationship. Should the employer be
satisfied with the performance of the
contract, it would may be appropriate to
negotiate contracts at a higher
fee/wages, as long as the work remains
internationally competitive.
And internationally competitive means
there is a lot of money to be made. I
asked a 16 teleworkers how much the were
billing per hour. Prices varied from a
low of $35 for one desktop publisher a
marketing consultant who charged $1,500
per consultation. Average per hour
billing was $78.85. It would not be hard
for the residents of the Philippines to
come in with bids below that hourly
wage. When one looks at the fees they
teleworkers are charging, understanding
that in their countries it is not really
too high, it can be understood if they
have to search a bit for work. Even if
the results of this small survey is
skewed, it is an indication of the kind
of money that can be made in telework.
[TOP]
B. Cultural Adaptability
Not only have many Filipinos been to
other countries, they have worked in
them. There is no more well traveled
worker in the world and the Filipino’s
adaptability will help make his/her
teleworking skills more marketable.
[TOP]
C. English Abilities
Without the ability to speak English
telework would not be an option.
Continued emphasis on English a strong
second language is required for success
in the Country’s teleworking efforts.
D. Educational Level
The Philippines is a nation of highly
educated people. Telework is a way to
put that education to use, while the
local job market develops. And, with the
availability of this new world market,
telework can be an end in itself,
bringing in income to the individual ant
to the Country.
[TOP]
IX. Kinds of Jobs Available
A. Computer Jobs
The first kind of jobs that come to mind
are computer jobs. They are hard to fill
and can many can be done by
telecommuting. They must be the initial
focus, at least until the supply of
existing candidates is near exhaustion.
The Philippines has already made some
inroads in the area of software
development, but India has been
positioned as the leader in that
lucrative area. Efforts must be directed
to the Philippines becoming the leader
in software development and web page
creation. Filipinos have already shown
that they excel in web page design.
Maybe this is because of Filipino’s
understanding of western marketing
strategies, and the availability of so
many quality artists and writers. As
chat and conferencing are added to web
pages, Filipino sales people can fill
those jobs as representatives of
international companies right from their
barangays.
[TOP]
B. Sales Jobs
Sales jobs are so important that it
deserves to be addressed in a special
way. Salary surveys consistently show
that sales jobs pay more than any other
profession in the United States and
probably in other countries too,
including the Philippines. Many of these
jobs can be performed by telecommuting.
When I was a commissioned stockbroker in
the United States I never saw a customer
though I dealt in sales of hundreds of
thousand dollars. I, as most other
stockbrokers, sold exclusively by
telephone. It was all telework from the
employers office, because we did not
have computer terminals with stock
quotations at home then.
As Internet service providers move into
telephone services, it will be very
inexpensive for a Filipino to sell stock
or other products and services to folks
all over the world.
Below is a response from a “self
improvement counselor” who uses Internet
Phone in his business to talk to
customers:
Well, Don,
It's a system I devised to rapidly zero
in on the ways people
lower or raise their reality-based
self-esteem. They phone me and, quite
often (not always), they receive a
degree of serious help they never
enjoyed before. For example, one
businessman had seen 5 separate
psychologists and was in danger of
losing his volunteer job when he tried
me out. After a few months of work, his
ability to be productive
increased, his passive hostility seemed
under control (with regularmonitoring), and he converted his
volunteer job with an entrepreneurial
startup into one paying him
$12,000/month!
Because my system does not always work,
I screen out people
during the first coaching session (which
is free). If we both want to
work together, they pay nothing for this
work until a full 30 days has
gone by. Then, if they are satisfied
with what has happened, we talk
money. If not, we part as friends.
If you use an ISP with asynchronous
transfer mode, then it
becomes possible to use Internet Phone
4.0 for good transmission of voice over
the Internet. (bold and italics, author)
best regards,
Mike
Mike Rael, MS, instructional technology
All over the world Filipinos have
excelled in marketing, as all it takes
is hard work, determination and
persistence. In my opinion, Filipinos
have more opportunity in the area of
selling on the Internet, in the long
run, than they do in any other area of
employment.
Recently, the massive multilevel
marketer Amway started operations in the
Philippines. Postings came in my
personnel mail and on mailing lists and
news groups I was reading. US Amway
multilevel marketers were using the
Internet to recruit. I understand they
have done very will. If Filipinos had
been Internet ready and marketing
conditioned, they would have had the
market all to themselves. In this new
world economy with tariff reductions
that allow the free flow of goods and
services, it is best to be prepared for
the many similar future opportunities
that are bound to present themselves.
Research shows that hundreds of
thousands have been recruited as
multilevel marketers, probably the most
active group on the Internet, in sales.
Here are a couple of recent postings
that are becoming more and more
frequent.
From the “International Business”
mailing list:
We're currently conducting a market
research project on some specific
markets in Asia, and we'd like to
contract some of this work out to
individuals in Singapore, Malaysia,
Australia, Hong Kong, Taiwan, Korea,
and Japan.
This project would include phone
interviews with industry
representatives. If any market
researchers in these countries are
interested, please contact me directly.
Also, if anybody knows of some
individuals who might be interested,
please email their names and fax
numbers and I'll contact them if
appropriate.
(I don’t know why the Philippines is not
included here; Author)
From the “BizOpps” list:
From: "Easycom" <easycom@aha.ru>
Subject: Wanted: Telecom Sales Agents
Worldwide
We offer high quality International
Phone Services, including Virtual
Offices.
Please visit our WWW-site
http://www.aha.ru/~easycom
Easycom International, Inc.
Phone/fax: 1(801)434-0141
-------------------------------------------------------------------------------
[TOP]
C. New Jobs Created by Internet
At least two new occupations have been
created as a result of the Internet and
many of these can be performed by
teleworkers. These jobs are Web Page
Designers and Help Desk Operators. These
two jobs presently employ many
teleworkers and should be target jobs
for Filipinos. There are also web site
information servers, “knowbots”, others
that must be accessed as telework
opportunities.
[TOP]
D. Consultants, Tutors and Schools.
Of course anyone who know a little more
than anyone else can be a consultant.
Maybe an auto mechanic cannot fix
someone car on the Internet, but he/she
can advise someone how to do it
themselves. In many developing
countries, do it your self projects are
very popular. The price of labor makes
repairs to and up keep of anything very
expensive. Also, many get a feeling of
accomplishment when they do it
themselves. On line advice in anything
from gardening to marriage counseling
has a place as employment opportunities
for Filipinos who are qualified to
assist.
Tutors are paid from $12 to $40 per hour
in the more economically developed
countries. Math and language tutors are
always in demand. Spanish is a language
of particular interest and there are
Spanish teachers here in the Philippines
whose Internet rates could be very
attractive. English tutors are presently
advertising on the e-mail list to help
list members, many of whom are from non
English speaking countries, with their
e-mail and other business
communications. With the advent of
Internet Telephony that can provide
cheap group and pair conferencing, the
possibility of telephonic language
lessons is now wide open.
Math, science and tutors in other “hard”
subjects are in great demand and if
qualified Filipinos had the required
hard/software and ISP connection they
could be working today in these fields
and high pay rates.
New universities and schools are being
established on the Internet daily. A
recent mailing list addressing these
schools posted:
Welcome to EDU-ONLINE:
If you are currently involved in
delivering distance education via the Internet, or plan to
do so within the coming year, we invite you to
participate in EDU-ONLINE, a discussion group dedicated to issues
pertaining to Distance Education via the Internet.
Education is much more expensive in most
overseas countries than here in the
Philippines. There is no reason the
Philippines should not be establishing
on-line Internet, degree granting
schools, now. Here is easy to hire
teachers and compete in this new market.
There is no country in the world better
positioned to do so because of the high
quality teachers that are available and
their competitive rates. Existing
schools are already in an excellent
position to compete on a globally.
[TOP]
F. Other Jobs
The web page at http://www.tjobs.com has
a reasonably good listing of the kinds
of telework occupations that businesses
are recruiting for now. Additionally, a
through search of employing government’s
labor departments needs to be made to
determine what jobs can be done by
telecommuting and also fall in the hard
to fill category.
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